Helping Texans navigate utilities since 2002
We believe everyone deserves clear, honest information about their utility options – water, electricity, and internet. No hidden fees, no confusing jargon, just straightforward guidance.
Our Story
2TurnItOn was founded in 2002 with a simple mission: help smaller water utilities provide their customers with a modern, online experience. For over two decades, we’ve been the trusted partner for utility companies across Texas, making it easier for residents to manage their services.
2TurnItOn Founded
Started helping water utilities modernize their customer experience with online tools.
ComparePower Launches
Brad Gregory founded ComparePower to help Texans navigate the confusing electricity market.
Joining Forces
2TurnItOn and ComparePower merged to create a comprehensive utility comparison platform.
What started as a solution for water utilities has grown into something bigger. Today, we’re expanding to help Texans navigate the complex world of water, electricity, and internet providers, bringing the same commitment to transparency and customer service that’s defined us from the beginning.
Mission & Values
Our mission is straightforward: empower Texas consumers to make informed decisions about their utilities. We believe that choosing a utility provider shouldn’t require a PhD in energy markets or taking a course in Python to analyze FCC Broadband data.
Clarity over complexity
We translate industry jargon into plain English so you understand exactly what you’re signing up for.
Real data, real comparisons
Our rates and information come directly from official sources, updated in real time.
Your interests first
We’re here to help you find the best plan for your needs, not to push you toward any particular provider.
ComparePower Partnership
In 2024, 2TurnItOn joined the ComparePower family, bringing together two Texas-focused companies with a shared commitment to consumer advocacy.
ComparePower was founded in 2009 by Brad Gregory, a consumer advocate who saw firsthand how confusing the Texas electricity market could be. Since then, ComparePower has helped over 5 million Texans find the right electricity plan, earning more than 70,000 five-star reviews along the way.
This partnership means you now have access to even more resources, better tools, and deeper expertise when shopping for electricity. Our combined experience spanning over 35 years in Texas utilities means we’ve seen it all, from deceptive teaser rates to hidden fees, and we know exactly what to look for when comparing plans.
Together, we’re expanding to cover not just electricity, but internet service as well, because Texans deserve the same level of guidance across all their essential services.
Transparency
We show you the real cost of plans, including all fees and charges. No surprises, no hidden catches.
Consumer First
Our recommendations are based on what’s best for you, not what pays us the highest commission.
Data-Driven
Our comparisons use real-time data from official sources, so you always see accurate, current information.