Who’s the Best Texas Electricity Provider?

TXU Energy

Founded in 1882, TXU Energy is Texas’s oldest and largest electricity provider, serving approximately 1.7-2 million households with 143+ years of operational heritage. Its NPS score of 70 is excellent, reflecting strong customer satisfaction driven by reliable service and innovative plan options like Free Nights and Solar Days. Best suited for customers seeking reliability and extensive plan variety from an established provider with deep Texas roots.

Reliant

Reliant offers a 90-day satisfaction guarantee and 24/7 customer support, distinguishing itself through customer service focus and a rewards program at local retailers. With an NPS score of 53, customer satisfaction is above the good threshold, indicating solid performance among its 1.5+ million Texas customers. Ideal for customers prioritizing responsive customer service and perks over the lowest rates.

Gexa Energy

Founded in 2002 as one of the original Texas REPs, Gexa Energy has offered 100% renewable energy on all residential plans since 2020, backed by NextEra Energy, the world’s largest renewable generator. Its exceptional NPS score of 78 reflects strong customer satisfaction, with rates averaging 16.5¢/kWh and a minimum of 7.4¢/kWh. Best for customers seeking competitive low rates combined with a genuine renewable energy commitment.

Green Mountain

Established in 1997, Green Mountain is America’s longest-running renewable energy retailer, having helped customers avoid over 107 billion pounds of CO2 emissions since founding. Its NPS score of 31 is good but modest, suggesting room for improvement in customer experience despite its environmental leadership. Best suited for customers prioritizing 100% renewable energy and a proven 27-year track record over price competitiveness.

4Change Energy

4Change Energy donates 4% of annual profits to customer-chosen charities including Feeding Texas and the American Cancer Society, creating a unique charitable giving model in the Texas electricity market. With an exceptional NPS score of 83, customer satisfaction is very high, reflecting appreciation for the company’s social impact approach. Ideal for customers who want their electricity purchase to support charitable causes while receiving competitive rates.

Just Energy

Founded in 1997 in Canada, Just Energy serves 4.5+ million customers across North America and owns multiple Texas brands including Amigo Energy and Tara Energy. Its NPS score of 59 is good, indicating solid customer satisfaction despite the company’s 2021 bankruptcy restructuring following Winter Storm Uri. Best for customers seeking fixed-rate plans with renewable energy options from a large multinational provider.

Cirro Energy

Founded in 2001 as one of the original Texas REPs, Cirro Energy emphasizes simple, straightforward plans with NRG Energy (Fortune 500) backing and an A+ BBB rating over 24+ years. Its NPS score of 21 is modest but positive, suggesting adequate customer satisfaction with room for improvement. Best suited for customers wanting transparent pricing and the stability of Fortune 500 backing without complex plan features.

Discount Power

Founded in 2008 by Texas energy industry veterans with a focus on affordable electricity, Discount Power serves approximately 250,000 customers and maintains an A+ BBB rating. However, its NPS score of -3 is slightly negative, indicating customer satisfaction concerns despite competitive pricing. Best for budget-conscious customers willing to prioritize low rates over customer experience considerations.

Amigo Energy

Founded in 2003 by a Hispanic father-son business team, Amigo Energy provides full bilingual English/Spanish customer support and was named Houston’s Best Electricity Company by the Houston Chronicle in 2023. Its excellent NPS score of 70 reflects strong customer satisfaction, particularly among its bilingual service community. Ideal for Spanish-speaking customers and those seeking competitive fixed rates with culturally attuned customer service.

Direct Energy

Founded in Toronto in 1986 and relocating headquarters to Houston in 2012, Direct Energy serves nearly 4 million customers across North America and operates multiple Texas brands including First Choice Power and Bounce Energy. Its NPS score of 45 is good, indicating moderate customer satisfaction from this large-scale provider. Best for customers seeking variety of plan options including prepaid Power-To-Go from an established national provider.

Payless Power

Founded in 2005 by three brothers, Payless Power specializes in prepaid electricity with no deposit or credit check required, offering same-day power connection and daily usage notifications. Its exceptional NPS score of 81 reflects very high customer satisfaction with the prepaid model and bilingual Texas-based customer service. Best suited for customers needing flexible payment options, no credit check requirements, or prepaid electricity with strong service support.

Atlantex Power

Launched in October 2024 by Atlantic Energy Texas (serving customers since 2012 across 11 states), Atlantex Power offers a 90-day satisfaction guarantee and innovative plans including Free Nights and Free Weekends. Its neutral NPS score of 0 reflects the company’s newness to the Texas market with insufficient customer feedback history. Best for customers willing to try a new provider offering competitive fixed rates and renewable options backed by experienced parent company.

Rhythm Energy

Founded in 2021 by energy veteran PJ Popovic with Goldman Sachs backing, Rhythm Energy offers 100% renewable energy and uniquely provides renewing customers the same rates as new customers. Its excellent NPS score of 78 indicates strong customer satisfaction with the modern, tech-forward approach and transparent pricing model. Ideal for tech-savvy customers wanting a contemporary green energy experience with rates averaging just 12.9¢/kWh.

Frontier Utilities

Operating since 2008 with bilingual English/Spanish customer support and a 60-Day Happiness Guarantee, Frontier Utilities offers no deposit options and lower early termination fees ($100). Its excellent NPS score of 75 reflects strong customer satisfaction, with rates typically 20-30% below major providers like TXU and Reliant. Best for Spanish-speaking customers and those needing flexible contract terms with competitive pricing.

APGE

APGE offers competitive rates averaging 15.4¢/kWh with minimums as low as 6.9¢/kWh and provides 5% green energy in its mix. Its neutral NPS score of 63 indicates moderate customer satisfaction, though limited public information makes comprehensive assessment difficult. Best for customers prioritizing straightforward electricity service at competitive rates.

Energy Texas

Launched in 2021 under Rhythm Energy’s ownership, Energy Texas markets itself with a ‘no bull’ approach featuring simple fixed-rate plans and a 30-Day Test Drive allowing penalty-free service trial. Its good NPS score of 62 indicates solid customer satisfaction with the no-frills model and 100% renewable energy commitment. Best for customers seeking straightforward, simple energy plans without complex features or marketing gimmicks.

Constellation

As the nation’s largest carbon-free energy producer founded in 1999, Constellation serves approximately 2 million customers nationwide and entered Texas in 2011, offering bundled electricity with A/C protection plans. Its exceptional NPS score of 89 is the highest among all listed providers, reflecting outstanding customer satisfaction with service quality and clean energy commitment. Best suited for customers seeking a large, stable provider with bundled home services, clean energy leadership, and proven operational excellence.