Who’s the Best Texas Electricity Provider?
Unbiased reviews and real-time pricing for every major Texas electricity provider. We analyze thousands of verified customer reviews and official PUC complaint data to help you make an informed choice.
Pricing via ComparePower — direct integration with Texas electricity providers
Customers seeking reliability and plan variety from established provider
13%
4.7
Customers prioritizing customer service and rewards
21%
4.5
Low rates with renewable energy commitment
90%
4.7
Customers who want their electricity purchase to support charity
3%
4.9
Customers seeking fixed-rate plans with renewable energy options
28%
4.6
Customers wanting simple, transparent pricing with Fortune 500 backing
23%
4.0
Budget-conscious customers seeking low rates
21%
3.6
Spanish-speaking customers and those seeking competitive fixed rates
16%
4.7
Customers seeking variety of plan options from established national provider
25%
4.3
Customers seeking prepaid electricity with no deposit or credit check; flexible payment options
26%
4.8
Customers seeking new provider with competitive fixed rates and renewable options
67%
3.5
Tech-savvy customers wanting modern green energy experience
100%
4.8
Spanish-speaking customers and those needing flexible terms
30%
4.7
Texas Electricity Provider
5%
4.7
‘No bull’ energy plans that are simple, fixed rate and no-frills
100%
4.6
Customers seeking a large, stable provider with bundled home services and clean energy commitment
30%
5.0
Quick Provider Comparison
All 16 providers ranked by customer satisfaction (NPS score)
| Provider | NPS Score | Avg Rate | Green % | Best For |
|---|---|---|---|---|
| Constellation | +89 | 14.3¢ | 30% | Customers seeking a large, stable provider with bundled home services and clean energy commitment |
| 4Change Energy | +82 | 14.9¢ | 3% | Customers who want their electricity purchase to support charity |
| Payless Power | +79 | 19.6¢ | 26% | Customers seeking prepaid electricity with no deposit or credit check; flexible payment options |
| Rhythm Energy | +77 | 13.5¢ | 100% | Tech-savvy customers wanting modern green energy experience |
| Gexa Energy | +74 | 14.5¢ | 90% | Low rates with renewable energy commitment |
| Frontier Utilities | +74 | 15.5¢ | 30% | Spanish-speaking customers and those needing flexible terms |
| Amigo Energy | +71 | 15.6¢ | 16% | Spanish-speaking customers and those seeking competitive fixed rates |
| APGE | +71 | 15.1¢ | 5% | Texas Electricity Provider |
| TXU Energy | +69 | 18.4¢ | 13% | Customers seeking reliability and plan variety from established provider |
| Energy Texas | +64 | 14.0¢ | 100% | ‘No bull’ energy plans that are simple, fixed rate and no-frills |
| Just Energy | +62 | 15.0¢ | 28% | Customers seeking fixed-rate plans with renewable energy options |
| Reliant | +54 | 16.1¢ | 21% | Customers prioritizing customer service and rewards |
| Direct Energy | +40 | 16.7¢ | 25% | Customers seeking variety of plan options from established national provider |
| Cirro Energy | +19 | 14.8¢ | 23% | Customers wanting simple, transparent pricing with Fortune 500 backing |
| Atlantex Power | +0 | 15.2¢ | 67% | Customers seeking new provider with competitive fixed rates and renewable options |
| Discount Power | -4 | 14.9¢ | 21% | Budget-conscious customers seeking low rates |
Provider Highlights
Our team’s analysis of each provider and where they stand apart in the market.
TXU Energy
Founded in 1882 as Dallas Electric Lighting Company, TXU Energy is one of Texas’s oldest electricity providers and serves roughly 1.7-2 million households, the largest customer base among those listed. Its NPS of +69 indicates strong customer satisfaction, though its 18.4 cent average rate and 13% green energy share are higher and lower, respectively, than many peers. Best suited for customers who value an established provider, reliability, and a wide range of plan options.
Reliant
Founded in 2001 and headquartered in Houston, Reliant is owned by NRG Energy, a Fortune 500 company, and serves over 1.5 million Texas customers. Its NPS of +54 reflects good customer satisfaction, supported by a 90-day satisfaction guarantee and 24/7 support. With an average rate of 16.1 cents and 21% renewable content, it suits customers who prioritize service quality and the Reliant Perks rewards program.
Gexa Energy
Gexa Energy, founded in 2002 in Houston and owned by NextEra Energy Resources, supplies 100% renewable energy on all residential plans since 2020. Its NPS of +74 indicates excellent customer satisfaction, and its 14.5 cent average rate with a 7.0 cent minimum rate is competitive. It is best suited for customers who want low rates combined with a fully renewable energy supply.
4Change Energy
Founded in 2012 and based in Dallas, 4Change Energy donates 4% of annual profits to charities chosen by its customers. Its NPS of +82 signals excellent customer satisfaction, and it offers a 60-day satisfaction guarantee. With only 3% green energy and an average rate of 14.9 cents, it is best suited for customers who want their electricity spending to support charitable causes.
Just Energy
Founded in 1997 and operating from Houston and Mississauga, Ontario, Just Energy serves over 4.5 million customers across North America and owns the Amigo Energy and Tara Energy brands in Texas. Its NPS of +62 indicates good customer satisfaction, and its 2021 bankruptcy filing after Winter Storm Uri is a relevant history to weigh. At an average rate of 15.0 cents and 28% green content, it is best suited for customers seeking fixed-rate plans with renewable options.
Cirro Energy
Founded in 2001 in Plano, Cirro Energy is part of NRG Energy and holds an A+ BBB rating with over 24 years in business. Its NPS of +19 is positive but below the good range, indicating moderate customer satisfaction. With an average rate of 14.8 cents and 23% green energy, it is best suited for customers who want simple, fixed-rate plans with Fortune 500 backing.
Discount Power
Founded in 2008 in Houston and part of NRG Energy since 2018, Discount Power serves approximately 250,000 customers with a budget-focused model. Its NPS of -4 is slightly negative, which suggests that customer satisfaction is a concern and merits review before signing. With an average rate of 14.9 cents and a 7.1 cent minimum, it is best suited for budget-conscious customers who prioritize low rates.
Amigo Energy
Founded in 2003 in Houston by a Hispanic father and son team, Amigo Energy is owned by Just Energy Group and offers full bilingual English and Spanish customer support. Its NPS of +71 indicates good customer satisfaction, and its average rate is 15.6 cents with 16% green energy. It is best suited for Spanish-speaking customers and those seeking competitive fixed rates.
Direct Energy
Founded in Toronto in 1986 and headquartered in Houston since 2012, Direct Energy is owned by NRG Energy and serves nearly 4 million customers across North America. Its NPS of +40 indicates good customer satisfaction, though it sits below the +50 excellent threshold. With an average rate of 16.7 cents and 25% green energy, it is best suited for customers seeking a wide range of plan options from an established national provider.
Payless Power
Founded in 2005 in Fort Worth by three brothers, Payless Power specializes in prepaid electricity with no deposit or credit check required. Its NPS of +79 signals excellent customer satisfaction, and its average rate of 19.6 cents is higher than many peers. It is best suited for customers who need prepaid electricity without a deposit or credit check and want flexible payment options.
Atlantex Power
Founded in 2024 in Spring, Texas, Atlantex Power is a subsidiary of Atlantic Energy Texas, LLC, which has served customers since 2012. Its NPS of 0 is neutral, reflecting limited track record as a new entrant. With an average rate of 15.2 cents and 67% green content, it is best suited for customers seeking a newer provider with fixed-rate contracts and renewable options.
Rhythm Energy
Founded in 2021 in Houston by energy veteran PJ Popovic, Rhythm Energy supplies 100% renewable energy on all plans and is backed by a Goldman Sachs private equity fund. Its NPS of +77 indicates excellent customer satisfaction, and its 13.5 cent average rate is among the lower averages listed. It is best suited for tech-savvy customers who want a modern green energy experience.
Frontier Utilities
Founded in 2008 and based in Houston, Frontier Utilities is owned by Retail Energy Solutions LLC and offers bilingual English and Spanish support. Its NPS of +74 indicates excellent customer satisfaction, and its 15.5 cent average rate and 30% green energy share are moderate. It is best suited for Spanish-speaking customers and those who need flexible terms, including a $100 early termination fee.
APGE
Insufficient verified data is available for APGE, including founding year, headquarters, parent company, and plan details. Its NPS of +71 indicates good customer satisfaction, and its average rate is 15.1 cents with 5% green energy. Customers should verify its operating details directly before choosing this provider.
Energy Texas
Founded in 2021 in Houston and backed by Rhythm Energy infrastructure, Energy Texas offers simple, fixed-rate plans under a no-frills ‘No bull’ approach. Its NPS of +64 indicates good customer satisfaction, and it provides 100% renewable energy with an average rate of 14.0 cents. It is best suited for customers who want straightforward fixed-rate plans with a 30-day penalty-free trial.
Constellation
Founded in 1999 and headquartered in Baltimore with Texas operations in Houston, Constellation is the nation’s largest producer of carbon-free energy and entered Texas in 2011. Its NPS of +89 indicates excellent customer satisfaction, and its average rate is 14.3 cents with 30% green content. It is best suited for customers seeking a large, stable provider with bundled home services and a clean energy commitment.
How We Rate Texas Electricity Providers
NPS Score Calculation
We analyze 10,000+ verified Google reviews using Net Promoter Score methodology. Reviews are filtered to remove incentivized feedback and manipulation patterns.
- Promoters (9-10): Would recommend
- Passives (7-8): Neutral
- Detractors (0-6): Would not recommend
NPS = % Promoters – % Detractors (range: -100 to +100)
Pricing Data
Rates are synced daily from ComparePower, which has direct API integration with all major Texas electricity providers.
- Prices shown for 1,000 kWh monthly usage
- Fixed-rate plans only (most common)
- All-in pricing including TDU charges
Rates updated: October 23, 2026 at 07:37 AM CDT
Green Energy Percentage
We calculate the average renewable energy content across each provider’s current plan offerings.
- Based on Electricity Facts Labels (EFL)
- Includes wind, solar, and other renewables
- 100% means all plans are fully renewable
Frequently Asked Questions
Who is the best electricity provider in Texas?
“Best” depends on what matters to you, so there is no single right answer. Based on our data, Constellation has the highest NPS score at 89, a rough measure of customer satisfaction. 4Change Energy (82) and Payless Power (79) also score well. Other priorities vary: the lowest prices come from providers like APGE, while green energy shoppers may prefer Rhythm Energy or Energy Texas. Consider price, green energy options, and service quality together when choosing.
What is the cheapest electricity company in Texas?
The lowest current rates in our data are APGE at 6.7 cents per kWh, Just Energy at 6.9 cents, and Gexa Energy at 7.0 cents. These rates are based on 1,000 kWh of monthly usage on fixed-rate plans. Rates change daily, so verify current pricing before you switch.
Which Texas electricity providers offer 100% green energy?
Rhythm Energy and Energy Texas are the two providers in our data offering 100% green energy. Green energy is generated from renewable sources such as wind and solar.
How do NPS scores work?
Net Promoter Score (NPS) measures how likely customers are to recommend a company. Customers rate their likelihood on a 0 to 10 scale. Promoters score 9 to 10, passives score 7 to 8, and detractors score 0 to 6. NPS equals the percentage of promoters minus the percentage of detractors, producing a score from -100 to +100. In our data, these scores are based on Google reviews.
How do I switch electricity providers in Texas?
Choose a new Retail Electric Provider (REP) and sign up for a plan, which typically takes a few minutes online. Your new provider handles the paperwork. ERCOT manages the switch in the background, and your local utility continues delivering power. There is no service interruption, and the change usually takes effect within a few days to a billing cycle. You may face early termination fees if you leave a contract early.