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Who’s the Best Texas Electricity Provider?

Unbiased reviews and real-time pricing for every major Texas electricity provider. We analyze thousands of verified customer reviews and official PUC complaint data to help you make an informed choice.

Our Methodology NPS scores from 10,000+ verified reviews filtered for authenticity
2TurnItOn Pricing via ComparePower — direct integration with Texas electricity providers
Updated: September 11, 2026 at 07:36 AM CDT
TXU Energy

Customers seeking reliability and plan variety from established provider

+70 NPS Score
17.9¢ Avg Rate 1000 kWh
13.9¢ Lowest Rate Fixed rate
Green 12% Rating 4.7
more details
Reliant

Customers prioritizing customer service and rewards

+54 NPS Score
16.5¢ Avg Rate 1000 kWh
12.4¢ Lowest Rate Fixed rate
Green 22% Rating 4.5
more details
Gexa Energy

Low rates with renewable energy commitment

+74 NPS Score
14.2¢ Avg Rate 1000 kWh
6.7¢ Lowest Rate Fixed rate
Green 90% Rating 4.7
more details
4Change Energy

Customers who want their electricity purchase to support charity

+83 NPS Score
14.1¢ Avg Rate 1000 kWh
6.7¢ Lowest Rate Fixed rate
Green 3% Rating 4.9
more details
Just Energy

Customers seeking fixed-rate plans with renewable energy options

+61 NPS Score
14.9¢ Avg Rate 1000 kWh
8.7¢ Lowest Rate Fixed rate
Green 28% Rating 4.6
more details
Cirro Energy

Customers wanting simple, transparent pricing with Fortune 500 backing

+20 NPS Score
14.4¢ Avg Rate 1000 kWh
6.8¢ Lowest Rate Fixed rate
Green 23% Rating 4.0
more details
Discount Power

Budget-conscious customers seeking low rates

-3 NPS Score
14.5¢ Avg Rate 1000 kWh
6.8¢ Lowest Rate Fixed rate
Green 21% Rating 3.6
more details
Amigo Energy

Spanish-speaking customers and those seeking competitive fixed rates

+71 NPS Score
15.0¢ Avg Rate 1000 kWh
14.2¢ Lowest Rate Fixed rate
Green 16% Rating 4.7
more details
Direct Energy

Customers seeking variety of plan options from established national provider

+42 NPS Score
16.9¢ Avg Rate 1000 kWh
14.4¢ Lowest Rate Fixed rate
Green 23% Rating 4.3
more details
Payless Power

Customers seeking prepaid electricity with no deposit or credit check; flexible payment options

+79 NPS Score
18.6¢ Avg Rate 1000 kWh
18.3¢ Lowest Rate Fixed rate
Green 26% Rating 4.8
more details
Atlantex Power

Customers seeking new provider with competitive fixed rates and renewable options

+0 NPS Score
14.6¢ Avg Rate 1000 kWh
13.2¢ Lowest Rate Fixed rate
Green 67% Rating 3.5
more details
Rhythm Energy

Tech-savvy customers wanting modern green energy experience

+77 NPS Score
12.1¢ Avg Rate 1000 kWh
6.8¢ Lowest Rate Fixed rate
Green 100% Rating 4.8
more details
Frontier Utilities

Spanish-speaking customers and those needing flexible terms

+74 NPS Score
15.3¢ Avg Rate 1000 kWh
6.7¢ Lowest Rate Fixed rate
Green 30% Rating 4.7
more details
APGE

Texas Electricity Provider

+71 NPS Score
14.9¢ Avg Rate 1000 kWh
6.6¢ Lowest Rate Fixed rate
Green 5% Rating 4.7
more details
Energy Texas

‘No bull’ energy plans that are simple, fixed rate and no-frills

+64 NPS Score
12.9¢ Avg Rate 1000 kWh
6.8¢ Lowest Rate Fixed rate
Green 100% Rating 4.6
more details
Constellation

Customers seeking a large, stable provider with bundled home services and clean energy commitment

+89 NPS Score
13.6¢ Avg Rate 1000 kWh
12.7¢ Lowest Rate Fixed rate
Green 30% Rating 5.0
more details

Quick Provider Comparison

All 16 providers ranked by customer satisfaction (NPS score)

Provider NPS Score Avg Rate Green % Best For
Constellation +89 13.6¢ 30% Customers seeking a large, stable provider with bundled home services and clean energy commitment
4Change Energy +83 14.1¢ 3% Customers who want their electricity purchase to support charity
Payless Power +79 18.6¢ 26% Customers seeking prepaid electricity with no deposit or credit check; flexible payment options
Rhythm Energy +77 12.1¢ 100% Tech-savvy customers wanting modern green energy experience
Gexa Energy +74 14.2¢ 90% Low rates with renewable energy commitment
Frontier Utilities +74 15.3¢ 30% Spanish-speaking customers and those needing flexible terms
Amigo Energy +71 15.0¢ 16% Spanish-speaking customers and those seeking competitive fixed rates
APGE +71 14.9¢ 5% Texas Electricity Provider
TXU Energy +70 17.9¢ 12% Customers seeking reliability and plan variety from established provider
Energy Texas +64 12.9¢ 100% ‘No bull’ energy plans that are simple, fixed rate and no-frills
Just Energy +61 14.9¢ 28% Customers seeking fixed-rate plans with renewable energy options
Reliant +54 16.5¢ 22% Customers prioritizing customer service and rewards
Direct Energy +42 16.9¢ 23% Customers seeking variety of plan options from established national provider
Cirro Energy +20 14.4¢ 23% Customers wanting simple, transparent pricing with Fortune 500 backing
Atlantex Power +0 14.6¢ 67% Customers seeking new provider with competitive fixed rates and renewable options
Discount Power -3 14.5¢ 21% Budget-conscious customers seeking low rates

Provider Highlights

Our team’s analysis of each provider and where they stand apart in the market.

TXU Energy

Founded in 1882, TXU Energy is Texas’s oldest and largest electricity provider, serving approximately 1.7-2 million households. With an NPS score of 70 (excellent), the company demonstrates strong customer satisfaction backed by 143+ years of service. Best suited for customers seeking reliability and extensive plan variety from an established provider with deep Texas roots.

NPS: +70 17.9¢/kWh

Reliant

Founded in 2001 and backed by Fortune 500 parent NRG Energy, Reliant serves over 1.5 million Texas customers with 24/7 support and a 90-day satisfaction guarantee. An NPS score of 54 (excellent) reflects strong customer satisfaction, bolstered by the Reliant Perks rewards program. Ideal for customers prioritizing responsive customer service and local rewards benefits.

NPS: +54 16.5¢/kWh

Gexa Energy

As one of the original Texas REPs from 2002, Gexa Energy has served over 1.6 million households and now offers 100% renewable energy on all residential plans. An NPS score of 74 (excellent) and 4.7-star Google rating from 25,000+ reviews indicate high customer satisfaction. Best for customers seeking competitive rates (avg 14.2¢/kWh) combined with a genuine renewable energy commitment.

NPS: +74 14.2¢/kWh

4Change Energy

Founded in 2012, 4Change Energy operates on a unique charitable model, donating 4% of annual profits to customer-chosen charities including Feeding Texas and American Red Cross. An exceptional NPS score of 83 reflects outstanding customer satisfaction among socially conscious consumers. Ideal for customers who want their electricity purchase to make a charitable impact while receiving competitive rates.

NPS: +83 14.1¢/kWh

Just Energy

Founded in 1997 as a Canadian energy marketer, Just Energy serves 4.5+ million customers across North America and owns the Amigo Energy and Tara Energy brands in Texas. An NPS score of 61 (excellent) indicates solid customer satisfaction despite 2021 bankruptcy restructuring after Winter Storm Uri. Suitable for customers seeking fixed-rate plans with optional renewable energy from a large multinational provider.

NPS: +61 14.9¢/kWh

Cirro Energy

One of the original Texas REPs founded in 2001, Cirro Energy emphasizes simple, transparent pricing backed by Fortune 500 parent NRG Energy. However, an NPS score of 20 (neutral) suggests room for improvement in customer satisfaction despite an A+ BBB rating. Best for customers wanting straightforward pricing with financial stability from established backing.

NPS: +20 14.4¢/kWh

Discount Power

Founded in 2008 by Texas energy veterans, Discount Power serves approximately 250,000 customers with a focus on affordable electricity rates. An NPS score of -3 (concerning) indicates significant customer satisfaction challenges despite A+ BBB rating and NRG backing. Designed for budget-conscious customers prioritizing low rates over service experience.

NPS: -3 14.5¢/kWh

Amigo Energy

Founded in 2003 by a Hispanic father-son business team, Amigo Energy provides full bilingual English/Spanish customer support and was named Houston’s Best Electricity Company by Houston Chronicle in 2023. An NPS score of 71 (excellent) reflects strong customer satisfaction within its target market. Ideal for Spanish-speaking customers and those seeking competitive fixed rates with culturally focused service.

NPS: +71 15.0¢/kWh

Direct Energy

Founded in Toronto in 1986 and relocating headquarters to Houston in 2012, Direct Energy serves nearly 4 million customers across North America and operates multiple Texas brands. An NPS score of 42 (good) indicates moderate customer satisfaction from this large-scale provider. Best suited for customers seeking extensive plan variety and prepaid options from an established national provider.

NPS: +42 16.9¢/kWh

Payless Power

Founded in 2005 by three Texas brothers, Payless Power specializes in prepaid electricity requiring no deposit or credit check, offering same-day connection across 400+ communities. An NPS score of 79 (excellent) demonstrates strong customer satisfaction with the prepaid model and bilingual Texas-based support. Ideal for customers needing flexible payment options without traditional credit requirements.

NPS: +79 18.6¢/kWh

Atlantex Power

Launched in October 2024 as a subsidiary of Atlantic Energy (operating since 2012 across 11 states), Atlantex Power offers innovative Free Nights and Free Weekends plans with 67% renewable energy. An NPS score of 0 (neutral) reflects limited customer feedback as a new market entrant. Suitable for customers willing to try a new provider offering competitive fixed rates and renewable options with a 90-day satisfaction guarantee.

NPS: +0 14.6¢/kWh

Rhythm Energy

Founded in 2021 by energy veteran PJ Popovic with Goldman Sachs backing, Rhythm Energy offers 100% renewable energy and uniquely provides renewing customers the same rates as new customers. An NPS score of 77 (excellent) reflects strong satisfaction with this modern, tech-forward approach. Best for tech-savvy customers wanting a contemporary green energy experience with transparent pricing.

NPS: +77 12.1¢/kWh 100% Green

Frontier Utilities

Founded in 2008, Frontier Utilities serves Texas customers with bilingual English/Spanish support, no deposit options, and lower early termination fees ($100) than many competitors. An NPS score of 74 (excellent) indicates strong customer satisfaction, with rates typically 20-30% below major providers. Ideal for Spanish-speaking customers and those needing flexible contract terms with competitive pricing.

NPS: +74 15.3¢/kWh

APGE

APGE offers competitive average rates of 14.9¢/kWh with plans starting as low as 6.6¢/kWh. An NPS score of 71 (excellent) indicates strong customer satisfaction. Limited public information available about company background and operations.

NPS: +71 14.9¢/kWh

Energy Texas

Launched in 2021 and backed by Rhythm Energy’s infrastructure, Energy Texas emphasizes a ‘no bull’ approach with simple, fixed-rate plans and a 30-day penalty-free test drive. An NPS score of 64 (excellent) reflects solid customer satisfaction with straightforward service. Best for customers seeking no-frills, 100% renewable energy plans without complexity or surprises.

NPS: +64 12.9¢/kWh 100% Green

Constellation

As the nation’s largest carbon-free energy producer, Constellation serves approximately 2 million customers nationwide and entered Texas in 2011, offering bundled electricity with A/C protection plans. An exceptional NPS score of 89 (highest among providers) demonstrates outstanding customer satisfaction backed by $20 million in community giving. Ideal for customers seeking a stable, large-scale provider with bundled home services and clean energy commitment.

NPS: +89 13.6¢/kWh

How We Rate Texas Electricity Providers

NPS

NPS Score Calculation

We analyze 10,000+ verified Google reviews using Net Promoter Score methodology. Reviews are filtered to remove incentivized feedback and manipulation patterns.

  • Promoters (9-10): Would recommend
  • Passives (7-8): Neutral
  • Detractors (0-6): Would not recommend

NPS = % Promoters – % Detractors (range: -100 to +100)

Pricing

Pricing Data

Rates are synced daily from ComparePower, which has direct API integration with all major Texas electricity providers.

  • Prices shown for 1,000 kWh monthly usage
  • Fixed-rate plans only (most common)
  • All-in pricing including TDU charges

Rates updated: September 11, 2026 at 07:36 AM CDT

Green Energy

Green Energy Percentage

We calculate the average renewable energy content across each provider’s current plan offerings.

  • Based on Electricity Facts Labels (EFL)
  • Includes wind, solar, and other renewables
  • 100% means all plans are fully renewable

Frequently Asked Questions

Who is the best electricity provider in Texas?

The ‘best’ provider depends on your priorities. For customer satisfaction, Constellation leads with an 89 NPS score, followed by 4Change Energy (83) and Payless Power (79). However, ‘best’ varies by individual needs—some prioritize the lowest rates (APGE at 6.6¢/kWh), while others want 100% green energy (Rhythm Energy, Energy Texas) or simply reliable service from established brands like TXU Energy. We recommend comparing providers based on what matters most to you: price, customer reviews, contract terms, or environmental impact.

What is the cheapest electricity company in Texas?

Currently, APGE offers the lowest rate at 6.6¢/kWh, followed by Gexa Energy and 4Change Energy both at 6.7¢/kWh. These rates are based on 1,000 kWh monthly usage on fixed-rate plans. Keep in mind that electricity rates change daily based on market conditions, so it’s important to compare current offers when you’re ready to switch providers.

Which Texas electricity providers offer 100% green energy?

Rhythm Energy and Energy Texas both offer plans with 100% renewable energy. These providers source electricity from wind, solar, and other renewable sources, allowing environmentally-conscious consumers to reduce their carbon footprint. Several other providers also offer high renewable percentages, including Gexa Energy at 90%.

How do NPS scores work?

Net Promoter Score (NPS) measures customer satisfaction on a scale from -100 to +100. It’s calculated by surveying customers who rate their likelihood to recommend a company from 0-10. Promoters (9-10) minus Detractors (0-6) equals the NPS. Our scores are compiled from verified Google reviews. Scores above 70 are excellent, while negative scores indicate more dissatisfied than satisfied customers.

How do I switch electricity providers in Texas?

Switching is simple: choose a new provider and plan, then sign up online or by phone. Your new provider handles the switch through ERCOT (the grid operator), typically within 1-2 billing cycles. There’s no service interruption, installation, or technician visit required. Your local utility continues delivering power and maintaining lines—only your billing provider changes.