Founded by energy industry veteran PJ Popovic, Rhythm distinguishes itself through 100% renewable plans and a notable pricing policy: renewing customers receive the same rates as new customers, a rarity in Texas electricity. The company’s Customer Service Score of 78 reflects generally positive support experiences. While the lower billing clarity score indicates room for improvement in invoice transparency, Rhythm’s combination of green energy focus and competitive renewal practices appeals to environmentally conscious, tech-savvy consumers.