Meet your consumer advocates
Our team combines deep market knowledge with a genuine commitment to consumer advocacy. Every person here has one goal: helping families and businesses save money on electricity.
Brad Gregory
Consumer AdvocateBrad has analyzed thousands of electricity plans since 2009. He understands how electricity pricing works, why some “low” rates end up costing more, and what to look for in an Electricity Facts Label. He writes to help people make sense of a confusing market.
Enri Zhulati
Consumer AdvocateEnri knows the regulations, the fine print, and the tricks some suppliers use. He’s spent years learning how to spot hidden fees, misleading teaser rates, and contracts that sound good but cost more. His goal: help people avoid the traps and find plans that save money.
Han Hwang
Consumer AdvocateHan helps consumers in deregulated states understand their electricity options. He breaks down confusing rate structures, explains how to read an EFL, and identifies which plans save money versus those that just look cheap upfront.
Analyze Plans
We dig into the details of every plan, from base rates to hidden fees, so you know exactly what you’re signing up for.
Review Providers
We evaluate providers on service quality, not just pricing, using PUC complaint data and customer satisfaction scores.
Educate Consumers
We write guides and explainers that help you understand the electricity market so you can make informed decisions.