As one of the few Texas REPs offering full Spanish-language customer support, Frontier Utilities has carved out a distinct niche in the competitive retail electricity market. Their 60-Day Happiness Guarantee and lower-than-typical $100 early termination fee provide flexibility for cautious shoppers. Rates typically fall 20-30% below major incumbents like TXU and Reliant. However, customers should review bills carefully given the lower billing clarity scores reported in reviews.