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Gainesville electricity prices have held steady over the past 7 days, with the average rate essentially flat at 15.97¢/kWh. The market shows 87 available plans ranging from 8.71¢ to 22.8¢ per kWh. Stability is typically a good sign for consumers, though we’re continuously monitoring for any shifts in pricing trends.
7-DAY MARKET TRENDS
Electricity pricing trends in Gainesville
Track how electricity rates have changed over the past week.
Home Size:
Rate Type:
Average Pricing for an Average Home (1000 kWh)
These rates are from the Oncor Electric Delivery utility region, which Gainesville is geographically located in.
ENERGY RATES IN GAINESVILLE
Today’s lowest electricity rates in Gainesville
Gainesville residents benefit from Texas’s deregulated electricity market, allowing them to choose from 87 competing plans rather than accepting a monopoly rate. Currently, prices range from 8.71¢ to 22.8¢ per kWh, with an average of 15.89¢/kWh. The market offers 99 fixed-rate plans for price stability, 8 time-of-use plans for flexible usage, and 2 prepaid options. Notably, 107 plans include renewable energy components, with 25 offering 100% green power at virtually no premium—averaging just 0.02¢ below standard rates. This variety lets you prioritize what matters most: lowest cost, budget predictability, or environmental impact.
Understanding the different types of electricity plans helps you make the right choice for your household. Here are the most common plan types available in Gainesville.
Fixed-rate plans
Gainesville residents can choose from 99 fixed-rate plans with locked pricing. Rates start at 8.71¢/kWh and average 15.72¢/kWh. These plans protect against price changes during hot Texas summers when AC usage peaks.
Variable-rate plans
Currently no variable-rate or month-to-month plans are available in the Gainesville market. Residents seeking flexible contracts without early termination fees will need to consider other plan types or check back for availability.
Renewable energy
Gainesville offers 107 renewable energy plans, including 25 with 100% green energy content. At an average of 15.94¢/kWh, green plans cost virtually the same as conventional electricity, just 0.02¢ above market average.
Prepaid plans
Two prepaid electricity plans are available in Gainesville at an average rate of 18.76¢/kWh. These plans require no credit check or deposit and allow residents to pay for electricity before using it.
Time-of-use plans
Eight time-of-use plans in Gainesville average 18.22¢/kWh with rates varying by hour. These plans can benefit residents who shift electricity usage away from peak afternoon hours during warm weather.
Free nights & weekends
Plans offering free electricity during nights and weekends let Gainesville residents avoid charges during off-peak hours. These work well for households that can run major appliances, laundry, and AC during designated free periods.
COMPARE ELECTRICITY PLANS
Compare electricity plans in Gainesville
Based on 76240 ZIP code. 87 plans available. Rates were updated at 09:03 AM CST on February 12, 2026.
Sort by
Provider
Plan Details
Term
Monthly Bill
Rate per kWh
Action
Smart Choice – 6
31%
4.4
Fixed Rate
6 months
Fixed Rate1000 kWh
$87.06
Est. monthly bill
1000 kWh
8.7¢
Price per kWh
Maxx Saver Value 7
3%
4.8
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.90
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 7
5%
4.5
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$88.00
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Smart Choice – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$88.06
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Maxx Saver Value 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Maxx Saver Value 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Frontier Saver Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.46
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Gexa Eco Saver Plus 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.46
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Bill Credit Bundle 12
20%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.99
Est. monthly bill
1000 kWh
9.0¢
Price per kWh
Bill Bonus 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.99
Est. monthly bill
1000 kWh
9.0¢
Price per kWh
Bill Credit Bundle 24
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$95.99
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Rhythm Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
The Lone Saver 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Bill Bonus 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$98.79
Est. monthly bill
1000 kWh
9.9¢
Price per kWh
Smart Choice – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$113.06
Est. monthly bill
1000 kWh
11.3¢
Price per kWh
Value Wise – 12
31%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$133.06
Est. monthly bill
1000 kWh
13.3¢
Price per kWh
Value Wise – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$136.06
Est. monthly bill
1000 kWh
13.6¢
Price per kWh
Reliant Power Savings 12 plan
20%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Reliant Power Savings 24 plan
20%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Come & Take It 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$144.10
Est. monthly bill
1000 kWh
14.4¢
Price per kWh
Clear Deal 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$145.01
Est. monthly bill
1000 kWh
14.5¢
Price per kWh
True Simple 12
5%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
Bigger Than Texas 24
100%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$149.10
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$150.00
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous 12
35%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.96
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Inflation Fix 36
100%
4.5
Fixed Rate
36 months
Fixed Rate1000 kWh
$150.10
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous Green 12
100%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$152.96
Est. monthly bill
1000 kWh
15.3¢
Price per kWh
Live Brighter Lite 12
20%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$154.64
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Clear Deal 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Solar Value 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Basics – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$157.06
Est. monthly bill
1000 kWh
15.7¢
Price per kWh
Simple Choice – 12
26%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.01
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Basics – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Frontier Saver Value Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Gexa Eco Saver Value 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Bright Secure 12
35%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.09
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Essential Saver 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Simple Advantage 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Light Saver 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.06
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Live Brighter Lite 24
20%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.44
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Gexa Light Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$165.06
Est. monthly bill
1000 kWh
16.5¢
Price per kWh
Weekends Free Plan – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$166.15
Est. monthly bill
1000 kWh
16.6¢
Price per kWh
Simply Green 13
100%
4.8
Fixed Rate
13 months
Fixed Rate1000 kWh
$166.58
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Wise Buy Basic 24 Online
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.42
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Nights Free Plan – 12
26%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$167.49
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Simply Days Free – 24
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.83
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Secure Energy – 24
31%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.06
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simple Advantage 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.42
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simply Green 23
100%
4.8
Fixed Rate
23 months
Fixed Rate1000 kWh
$168.58
Est. monthly bill
1000 kWh
16.9¢
Price per kWh
12th Month Free – 12
31%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.00
Est. monthly bill
1000 kWh
17.4¢
Price per kWh
Pollution Free Conserve 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Pollution Free Conserve 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
One Rate 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$175.36
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Simple Rate 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$176.01
Est. monthly bill
1000 kWh
17.6¢
Price per kWh
One Rate 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$176.76
Est. monthly bill
1000 kWh
17.7¢
Price per kWh
Reliant Truly Free Nights 100% Solar 12 plan
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$177.61
Est. monthly bill
1000 kWh
17.8¢
Price per kWh
Power Maxx Saver 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Power Maxx Saver 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Pollution Free e-Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$181.42
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
6 Month – Prepaid
26%
4.8
Fixed Rate
6 months
Fixed Rate1000 kWh
$185.56
Est. monthly bill
1000 kWh
18.6¢
Price per kWh
12 Month – Prepaid
26%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$189.56
Est. monthly bill
1000 kWh
19.0¢
Price per kWh
Watt a Deal 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
The Texas Two-K 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
Ultimate Season Pass 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$191.88
Est. monthly bill
1000 kWh
19.2¢
Price per kWh
Frontier Saver Value 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$195.96
Est. monthly bill
1000 kWh
19.6¢
Price per kWh
Gexa Eco Saver Lite 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$197.96
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Frontier Saver Deluxe 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$198.06
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Gexa Eco Saver Advantage 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$199.06
Est. monthly bill
1000 kWh
19.9¢
Price per kWh
Mega Saver – 24
15%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$201.06
Est. monthly bill
1000 kWh
20.1¢
Price per kWh
Frontier Saver Premier 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Gexa Eco Saver Premier 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Solar Saver 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$204.01
Est. monthly bill
1000 kWh
20.4¢
Price per kWh
Bill Credit Bundle 2000 kWh 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Credit Bundle 2000 kWh 24
24%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Saver's Discount 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.01
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Pollution Free Green Savings Plus 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.42
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Reliant Power Savings 2,000 kWh 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Reliant Power Savings 2,000 kWh 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Pollution Free Green Savings Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$226.42
Est. monthly bill
1000 kWh
22.6¢
Price per kWh
Saver's Discount 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$228.01
Est. monthly bill
1000 kWh
22.8¢
Price per kWh
HOW TO CHOOSE
Choosing an electric company in Gainesville.
When looking for your retail electricity provider and choosing an electric plan, there’s a number of factors to keep in mind. You’ll be able to choose a plan that’s best for you if you understand your energy usage and what’s important to you in a provider. Below are a series of tips to help you make the best decision for your household.
1
Assess Your Usage Patterns
Review your monthly electricity consumption considering Gainesville's hot summers and mild winters. Smaller homes typically use 500-1000 kWh monthly, while larger homes average 1000-2000 kWh, with peaks during summer cooling months.
2
Compare Available Plan Options
Filter through the 87 available plans based on your usage level, preferred contract length, and green energy preferences. Match plans to your household's specific consumption patterns to identify the most cost-effective options.
3
Review Each Plan's EFL
Examine the Electricity Facts Label for pricing details at different usage levels, including base charges and average rates. The EFL reveals the true cost structure beyond advertised rates for Gainesville customers.
4
Check Provider Ratings
Review provider ratings compiled from customer reviews and PUC complaint data displayed on each plan card. These ratings help identify reliable providers with strong customer service records in Texas.
5
Understand All Contract Terms
Read contract length requirements, early termination fees, renewal terms, and rate change conditions. Understanding these terms prevents unexpected charges and ensures the plan aligns with your timeframe in Gainesville.
6
Complete Your Plan Enrollment
Use the integrated ComparePower system to enroll directly in your chosen plan. The streamlined process allows Gainesville residents to activate electricity service efficiently alongside their water utility setup.
TEXAS ENERGY DEREGULATION
How deregulated energy works
A deregulated energy market is one where customers have the power to choose their electricity provider, rather than being limited to a single utility. In Texas, about 90% of residents have this freedom. This system is designed to encourage competition, leading to better electricity prices and services for consumers. In the deregulated electricity market, retail electric providers (REPs) offer various plans and rates, while utility companies maintain the infrastructure and deliver the electricity.
Retail Electric Providers
In a deregulated market like Texas, you get to choose your retail electric provider. We can help you decide on the right provider and plan.
Utility Companies
Utility companies maintain the infrastructure to deliver your energy and are the same regardless of the energy provider you choose.
FREQUENTLY ASKED QUESTIONS
Common questions about energy in Gainesville
As of February 12th, 2026, the lowest electricity rate in Gainesville is Just Energy's Smart Choice – 6 plan at 8.71¢/kWh. This rate is significantly below the market average of 15.89¢/kWh, with 87 total plans currently available to residents.
Gainesville experiences hot Texas summers and mild winters, driving higher cooling costs during peak months. With 87 available plans, residents can choose options that accommodate seasonal usage spikes. Fixed-rate plans help budget predictably despite weather-related consumption fluctuations throughout the year.
Fixed-rate plans work well for Gainesville residents to manage costs during hot summers. With 86 green energy plans available at virtually no premium (-0.01¢ above average), environmentally conscious consumers can choose renewable options without paying extra compared to traditional electricity plans.
Compare all 87 available plans to find competitive rates like the current lowest at 8.71¢/kWh. Improve home insulation for Gainesville's summer heat, upgrade to energy-efficient appliances, and consider green energy plans that cost essentially the same as conventional options.