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Midland electricity prices have remained essentially flat over the past 7 days, holding steady at around 16¢/kWh for an average-sized home. With 87 plans available ranging from 8.71¢ to 22.8¢ per kWh, the market is stable and competitive. We’re tracking these trends daily to help you understand where rates are headed.
7-DAY MARKET TRENDS
Electricity pricing trends in Midland
Track how electricity rates have changed over the past week.
Home Size:
Rate Type:
Average Pricing for an Average Home (1000 kWh)
These rates are from the Oncor Electric Delivery utility region, which Midland is geographically located in.
ENERGY RATES IN MIDLAND
Today’s lowest electricity rates in Midland
Midland residents benefit from Texas’s deregulated electricity market, allowing you to choose from competing retail providers rather than a monopoly utility. Currently, 87 plans are available with rates spanning 8.71¢ to 22.8¢ per kWh. The market offers 99 fixed-rate plans averaging 15.72¢/kWh, 107 renewable energy options (including 25 that are 100% green), 8 time-of-use plans, and 2 prepaid plans. Notably, green energy carries virtually no premium here—averaging just 0.02¢ below the overall market rate of 15.89¢/kWh. This variety lets you select a plan matching your budget, environmental priorities, and usage patterns.
Understanding the different types of electricity plans helps you make the right choice for your household. Here are the most common plan types available in Midland.
Fixed-rate plans
99 fixed-rate plans available in Midland with rates starting at 8.71¢/kWh. Your rate remains constant throughout the contract term, protecting against price fluctuations during hot Permian Basin summers when air conditioning drives higher usage.
Variable-rate plans
No variable-rate plans are currently available in the Midland market. These month-to-month plans typically allow cancellation without penalty but have rates that change monthly based on wholesale electricity costs and market conditions.
Renewable energy
107 renewable energy plans available in Midland, including 25 that are 100% green. The average rate of 15.94¢/kWh is nearly identical to the market average, making wind and solar energy accessible without premium costs.
Prepaid plans
2 prepaid electricity plans available in Midland averaging 18.76¢/kWh. You pay in advance with no deposit or credit check required. Monitor daily usage through an app to manage consumption during Midland's temperature extremes.
Time-of-use plans
8 time-of-use plans available averaging 18.22¢/kWh. Rates vary by hour, with lower prices during off-peak times. These plans benefit Midland households that can shift major electricity usage away from afternoon peak hours.
Free nights & weekends
Plans offering no-cost electricity during nights and weekends can reduce bills if you shift usage to free hours. Particularly useful in Midland where running air conditioning, pool pumps, and laundry overnight captures savings.
COMPARE ELECTRICITY PLANS
Compare electricity plans in Midland
Based on 79701 ZIP code. 87 plans available. Rates were updated at 09:04 AM CST on February 12, 2026.
Sort by
Provider
Plan Details
Term
Monthly Bill
Rate per kWh
Action
Smart Choice – 6
31%
4.4
Fixed Rate
6 months
Fixed Rate1000 kWh
$87.06
Est. monthly bill
1000 kWh
8.7¢
Price per kWh
Maxx Saver Value 7
3%
4.8
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.90
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 7
5%
4.5
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$88.00
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Smart Choice – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$88.06
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Maxx Saver Value 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Maxx Saver Value 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Frontier Saver Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.46
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Gexa Eco Saver Plus 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.46
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Bill Credit Bundle 12
20%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.99
Est. monthly bill
1000 kWh
9.0¢
Price per kWh
Bill Bonus 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.99
Est. monthly bill
1000 kWh
9.0¢
Price per kWh
Bill Credit Bundle 24
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$95.99
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Rhythm Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
The Lone Saver 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Bill Bonus 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$98.79
Est. monthly bill
1000 kWh
9.9¢
Price per kWh
Smart Choice – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$113.06
Est. monthly bill
1000 kWh
11.3¢
Price per kWh
Value Wise – 12
31%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$133.06
Est. monthly bill
1000 kWh
13.3¢
Price per kWh
Value Wise – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$136.06
Est. monthly bill
1000 kWh
13.6¢
Price per kWh
Reliant Power Savings 12 plan
20%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Reliant Power Savings 24 plan
20%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Come & Take It 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$144.10
Est. monthly bill
1000 kWh
14.4¢
Price per kWh
Clear Deal 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$145.01
Est. monthly bill
1000 kWh
14.5¢
Price per kWh
True Simple 12
5%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
Bigger Than Texas 24
100%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$149.10
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$150.00
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous 12
35%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.96
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Inflation Fix 36
100%
4.5
Fixed Rate
36 months
Fixed Rate1000 kWh
$150.10
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous Green 12
100%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$152.96
Est. monthly bill
1000 kWh
15.3¢
Price per kWh
Live Brighter Lite 12
20%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$154.64
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Clear Deal 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Solar Value 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Basics – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$157.06
Est. monthly bill
1000 kWh
15.7¢
Price per kWh
Simple Choice – 12
26%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.01
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Basics – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Frontier Saver Value Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Gexa Eco Saver Value 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Bright Secure 12
35%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.09
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Essential Saver 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Simple Advantage 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Light Saver 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.06
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Live Brighter Lite 24
20%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.44
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Gexa Light Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$165.06
Est. monthly bill
1000 kWh
16.5¢
Price per kWh
Weekends Free Plan – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$166.15
Est. monthly bill
1000 kWh
16.6¢
Price per kWh
Simply Green 13
100%
4.8
Fixed Rate
13 months
Fixed Rate1000 kWh
$166.58
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Wise Buy Basic 24 Online
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.42
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Nights Free Plan – 12
26%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$167.49
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Simply Days Free – 24
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.83
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Secure Energy – 24
31%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.06
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simple Advantage 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.42
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simply Green 23
100%
4.8
Fixed Rate
23 months
Fixed Rate1000 kWh
$168.58
Est. monthly bill
1000 kWh
16.9¢
Price per kWh
12th Month Free – 12
31%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.00
Est. monthly bill
1000 kWh
17.4¢
Price per kWh
Pollution Free Conserve 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Pollution Free Conserve 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
One Rate 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$175.36
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Simple Rate 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$176.01
Est. monthly bill
1000 kWh
17.6¢
Price per kWh
One Rate 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$176.76
Est. monthly bill
1000 kWh
17.7¢
Price per kWh
Reliant Truly Free Nights 100% Solar 12 plan
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$177.61
Est. monthly bill
1000 kWh
17.8¢
Price per kWh
Power Maxx Saver 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Power Maxx Saver 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Pollution Free e-Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$181.42
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
6 Month – Prepaid
26%
4.8
Fixed Rate
6 months
Fixed Rate1000 kWh
$185.56
Est. monthly bill
1000 kWh
18.6¢
Price per kWh
12 Month – Prepaid
26%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$189.56
Est. monthly bill
1000 kWh
19.0¢
Price per kWh
Watt a Deal 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
The Texas Two-K 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
Ultimate Season Pass 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$191.88
Est. monthly bill
1000 kWh
19.2¢
Price per kWh
Frontier Saver Value 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$195.96
Est. monthly bill
1000 kWh
19.6¢
Price per kWh
Gexa Eco Saver Lite 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$197.96
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Frontier Saver Deluxe 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$198.06
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Gexa Eco Saver Advantage 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$199.06
Est. monthly bill
1000 kWh
19.9¢
Price per kWh
Mega Saver – 24
15%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$201.06
Est. monthly bill
1000 kWh
20.1¢
Price per kWh
Frontier Saver Premier 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Gexa Eco Saver Premier 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Solar Saver 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$204.01
Est. monthly bill
1000 kWh
20.4¢
Price per kWh
Bill Credit Bundle 2000 kWh 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Credit Bundle 2000 kWh 24
24%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Saver's Discount 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.01
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Pollution Free Green Savings Plus 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.42
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Reliant Power Savings 2,000 kWh 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Reliant Power Savings 2,000 kWh 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Pollution Free Green Savings Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$226.42
Est. monthly bill
1000 kWh
22.6¢
Price per kWh
Saver's Discount 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$228.01
Est. monthly bill
1000 kWh
22.8¢
Price per kWh
HOW TO CHOOSE
Choosing an electric company in Midland.
When looking for your retail electricity provider and choosing an electric plan, there’s a number of factors to keep in mind. You’ll be able to choose a plan that’s best for you if you understand your energy usage and what’s important to you in a provider. Below are a series of tips to help you make the best decision for your household.
1
Assess Your Energy Usage
Review your past electricity bills to understand consumption patterns. Midland's hot summers and moderate winters significantly impact usage, especially for larger homes common in the area. Home size and cooling needs determine your typical monthly kilowatt-hours.
2
Filter and Compare Plans
Use your usage data to narrow down the 87 available plans on this page. Filter by contract length, usage level, and plan type that matches your household needs. Consider green energy percentage if environmental impact matters to you.
3
Review the Electricity Facts Label
Examine each plan's EFL document carefully to understand the actual rate you'll pay at your usage level. The EFL shows pricing at different consumption tiers, fees, and contract details that impact your total monthly cost.
4
Check Provider Ratings
Review the provider ratings displayed on each plan card, which combine online customer reviews and PUC complaint data. This helps you understand the service quality and reliability you can expect from each electricity company.
5
Understand Contract Terms Thoroughly
Note the contract length, early termination fees, renewal terms, and rate structure. Fixed-rate plans offer price stability during Midland's extreme summer heat, while variable rates fluctuate monthly based on market conditions.
6
Complete Your Plan Enrollment
Once you've selected the best plan for your household, use the integrated signup system to enroll directly. The process is streamlined through ComparePower's platform, allowing you to activate service efficiently for your Midland address.
TEXAS ENERGY DEREGULATION
How deregulated energy works
A deregulated energy market is one where customers have the power to choose their electricity provider, rather than being limited to a single utility. In Texas, about 90% of residents have this freedom. This system is designed to encourage competition, leading to better electricity prices and services for consumers. In the deregulated electricity market, retail electric providers (REPs) offer various plans and rates, while utility companies maintain the infrastructure and deliver the electricity.
Retail Electric Providers
In a deregulated market like Texas, you get to choose your retail electric provider. We can help you decide on the right provider and plan.
Utility Companies
Utility companies maintain the infrastructure to deliver your energy and are the same regardless of the energy provider you choose.
FREQUENTLY ASKED QUESTIONS
Common questions about energy in Midland
As of February 12th, 2026, the lowest electricity rate in Midland is Just Energy's Smart Choice – 6 plan at 8.71¢/kWh. This rate is significantly below the market average of 15.89¢/kWh, with 87 total plans available for comparison.
Midland's hot summers and cold winters create high electricity demand for cooling and heating. Peak usage during extreme temperatures can significantly impact bills. Choosing from the 87 available plans, including options below the 15.89¢/kWh average, helps manage seasonal cost fluctuations effectively.
Fixed-rate plans work well for Midland residents due to extreme seasonal weather variations. With 86 green energy plans available at virtually no premium (-0.01¢ above average), you can secure predictable rates while supporting renewable energy during high-demand summer and winter months.
Compare all 87 available plans to find rates well below the 15.89¢/kWh market average. The lowest current rate is 8.71¢/kWh. Additionally, improve insulation, use programmable thermostats, and consider green energy plans that cost virtually the same as conventional options.