Midland electricity prices have decreased slightly over the past 7 days, down 0.1¢ per kWh to an average of 15.74¢. That translates to about $1/month in savings for a typical 1,000 kWh home. With 121 plans available and rates ranging from 7.78¢ to 23.56¢, the market remains competitive. While modest, a downward trend is generally a good time to compare plans if you’re considering a switch.